Inspiration – Test whether an exit‑intent content offer reduces exits without discounting

Overview

Goal: Lower bounce/exit by offering a helpful guide or demo on exit instead of a coupon.

Build time: 6–8 minutes.

Expected impact: 6–15% reduction in exits; more emails/demo requests without margin loss.

Hypothesis

When users attempt to leave, a value‑led offer (e.g., “Sizing & Fit Guide,” “Buyer’s Checklist,” or “See a 2‑min demo”) addresses unresolved doubts better than a generic discount. By solving the underlying question, more visitors stay engaged or opt into follow‑up, improving long‑term conversion without eroding margins.

Assumptions

• Problem–Solution Fit: Educational content resolves hesitations (fit, use case, ROI) that drive exits.
• Margin Preservation: Content offers avoid conditioning buyers to wait for discounts.
• Relevance Matters: Mapping the content to page context (product/pricing/blog) increases uptake.
• Timing: Triggering only on exit (or scroll‑up/back intent on mobile) prevents disruption.

Setting up the experiment in Personizely (Widget A/B Test)

Use a widget A/B test with:

• Control: No exit widget, or a standard discount popup.
• Variant: Exit‑intent popup offering a guide or short demo, with one clear action (Download/View/Book).

Keep copy specific to the page context (e.g., “Compare plans in 90 seconds” on pricing; “Fit & Care Guide” on PDPs). Add a secondary “No thanks” link to keep it user‑friendly. Frequency‑cap to 1 per day.

For step‑by‑step widget A/B testing, see: How to A/B test widgets → (Helpdesk tutorial)

Recommended configuration:

• Targeting: New visitors; high‑bounce pages (product, pricing, blog); exclude active checkout.
• Triggers: Desktop exit‑intent; mobile scroll‑up/back intent.
• Traffic split: 50/50.
• Goals: Primary = Email/demo sign‑ups.
• Frequency cap: 1 impression per user per day; suppress for converters.

Additional notes:

• Keep the form short (email only) or use a one‑click “View guide” with optional email capture later.
• Host the guide on a fast, distraction‑free page; auto‑open in a new tab to preserve session.
• Avoid fake urgency; be transparent about what the user gets and the time required.
• For SaaS, test “Watch 2‑min demo” vs. “Book live demo”; for ecommerce, test “Fit Guide” vs. “Compare Sizes.”

This Widget A/B Test helps determine if a content‑first exit offer reduces exits and grows qualified leads without relying on discounts.

Updated on: 15/12/2025