Inspiration – Test whether a one‑click size/plan helper reduces decision friction and lifts add‑to‑cart/plan selection

Overview

Goal: Reduce choice paralysis by launching a 2‑step helper that recommends the right size or plan and auto‑selects it.

Build time: 6–8 minutes.

Expected impact: 5–12% uplift in add‑to‑cart/plan selection; lower product/pricing page bounce.

Hypothesis

When shoppers aren’t sure which size or plan fits their needs, they delay or leave. A concise, two‑question helper surfaced via a “Not sure? Find your size/plan” link removes uncertainty, recommends the best option, and auto‑applies the selection—converting hesitation into action.

Assumptions

• Clarity Beats Choice: Guided recommendations reduce cognitive load and speed decisions.
• Context Matters: Tailoring questions by category or plan tier improves accuracy and trust.
• Lightweight UX: Two steps max; users abandon long quizzes on PDP/pricing pages.
• Seamless Handoff: Auto‑selecting the recommended option prevents backtracking.

Setting up the experiment in Personizely (Pop‑up A/B Test)

Run a widget A/B test with:

• Control: Standard page without a native size/plan selector only.
• Variant: Inline link “Not sure? Find your size/plan” that triggers a 2‑step popup.

Recommended configuration:

• Placement: Link near variant/plan selector; popup centered or side slide‑in on mobile.
• Targeting: New visitors; users with >15s dwell or who switch variants/plans ≥2 times.
• Traffic split: 50/50.
• Goals: Primary = Add‑to‑cart or plan selection; Secondary = Conversion rate
• Trigger: Time - auto‑prompt after inactivity (>20s) with frequency cap. Plus a teaser.

Additional notes:

• Localize units (cm/in, kg/lb) and reflect availability (hide out‑of‑stock sizes).

This Pop‑up A/B Test will show whether a fast, guided helper meaningfully reduces decision anxiety and increases add‑to‑cart or plan selection.

Updated on: 15/12/2025