Inspiration – Product Hero Image vs Video: Test how static banners and autoplay videos affect conversions
Overview
Goal: Test how different hero formats (static image vs. autoplay video) influence engagement and conversions.
Build time: 5 minutes.
Expected impact: Potential uplift of 3–12% in engagement or conversions.
Hypothesis
The choice between a static hero image and an autoplay hero video can shape first impressions and user engagement. Testing both formats reveals which medium better communicates value and drives conversions.
Assumptions
- Attention Capture: Video may draw more focus, while an image loads faster and provides instant clarity.
- Message Delivery: A video can communicate complex ideas, while a static image delivers a simpler, immediate message.
- User Experience: Some visitors may find autoplay videos distracting; others may find them more engaging.
- Conversion Impact: The hero element sets the tone of the page, so differences in format may directly affect conversions.
Setting up the experiment in Personizely
For a complete step-by-step walkthrough, see How to create an A/B experiment. Once you’ve created the campaign, proceed with the following steps:
- Open the Campaign Details.
- Click Edit in Builder on the variation.
- Apply the hero changes:
- Replace the static hero image with a 30s autoplay video, or vice versa.
- Ensure the headline and CTA remain identical across both versions.
- Optimize media size for performance (fast-loading image or compressed video).
- Save the variation.
- Return to the Campaign Details and click Start to launch the experiment on your website.
You’re all set. The experiment will help you determine whether a static hero image or an autoplay hero video is more effective for your audience.
Updated on: 06/10/2025
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