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Inspiration – Homepage Hero Image vs Video: Test how homepage visuals affect conversions

Overview


Goal: Test how different hero formats (static image vs. autoplay video) on the homepage influence engagement and conversions.

Build time: 5 minutes.

Expected impact: Potential uplift of 3–12% in conversions.




Hypothesis

The hero section is the first element visitors see on the homepage, making it critical for engagement. By testing a static hero image against an autoplay hero video, we can determine which medium better communicates value and drives conversions.




Assumptions

  • Attention Capture: Video may draw more focus, while an image loads instantly and provides immediate clarity.
  • Message Delivery: A video can convey complex ideas, while an image delivers a direct message at a glance.
  • User Experience: Some visitors may find autoplay video engaging, others may see it as distracting or heavy to load.
  • Conversion Impact: The hero sets the tone of the homepage, so its format can directly influence conversions.




Setting up the experiment in Personizely


For a complete step-by-step walkthrough, see How to create an A/B experiment. Once you’ve created the campaign, proceed with the following steps:


  1. Open the Campaign Details.
  2. Click Edit in Builder on the variation.
  3. Apply the hero changes:
  • Original (Control): Keep the static hero image.
  • Variation: Replace the hero with a video or gif.
  • Ensure the headline and CTA remain identical across both versions.
  • Optimize image or video size to balance loading speed and quality.
  1. Save the variation.
  2. Return to the Campaign Details and click Start to launch the experiment on your website.





You’re all set. The experiment will help you discover whether a static hero image or an autoplay hero video is more effective at engaging visitors and driving conversions.


Updated on: 06/10/2025

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