Articles on: Website Widgets and Popups

How to A/B test widgets in Personizely

The instructions below describe the process for setting up an A/B test.

On the widgets page, click on the pencil button to edit the widget:

Edit Widget

Select the AB Test icon in the sidebar panel:

A/B Test

Apply the modifications you want to test to your variation (for example, change button style):

Edit variation

Set the percentage of traffic you want to attribute to each variation:


You can add additional variations by clicking "Add" button:

Add variations

Click save and you will be set to test:


Note: You can also set up A/B testing for triggers.

Go to the "Display options" tab:

Display options

Select variation and select trigger for that:

A/B testing for triggers

Once the A/B test has completed, click on your widget in the "Widgets" tab:

A/B testing results

Updated on: 04/02/2022

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