Articles on: Website Widgets and Popups

How to target visitors by UTM parameters

If you are using UTM tags to track campaigns, you can use the same parameters to target widgets to website visitors coming from particular sources. For example, you can show a widget only to the visitors who have come to the site by clicking a link in your email newsletter or ads campaign.

On the widgets page, find the widget you want to change and click the pencil button to edit it:

Edit Widget

Go to the "Display options" tab:

Display options

In the "Rules" section click "Add a Rule" button, and choose the "Target" options from the drop-down menu:

Add a Rule

Click on "Create New Target", and in the new tab that opens write the target name:

Create new target

Click on the "Add a filter" button and select "UTM Parameters":

UTM Parameters

Fill out the necessary fields:

Fill out the necessary fields

Save the target:

Save target

You can change and delete targets under the "Target" drop-down menu, and don't forget to save your changes at the top-right corner of the page.

Save Changes

Don't forget to save your changes.

Updated on: 04/02/2022

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