Creating an exit intent popup can not only help you capture the email addresses of your site visitors but can help increase conversions by incentivizing people who are attempting to leave your site with an offer that will not only keep them on your website but encourage them to finish a purchase.

The first thing you need to decide is whether you want to offer a discount as an incentive for people signing up, exclusive content, sweepstakes, or just a general ask.

Video walk-through of how to create create a cart abandonment widget:

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