How to add Personizely via GTM?
Personizely works seamlessly with Google Tag Manager, but we highly recommend placing it in the head tag of your pages to ensure an even better performance for your personalisation campaigns.
Go to Google Tag Manager, and add a new Tag. In the Configuration section, select Custom HTML.
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Next, in the Personizely dashboard , go to Settings > Website to copy the Personizely script.
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In GTM, paste the copied script in the Custom HTML content box.
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Set the trigger to All Pages to ensure the script loads across your site.
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Click Save to confirm these settings.
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Go to the Live version in GTM and publish the latest version to activate the tag on your website.
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That's it! Your Personizely GTM tag is now live on your website!
Go to Google Tag Manager, and add a new Tag. In the Configuration section, select Custom HTML.

Next, in the Personizely dashboard , go to Settings > Website to copy the Personizely script.

In GTM, paste the copied script in the Custom HTML content box.

Set the trigger to All Pages to ensure the script loads across your site.
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Click Save to confirm these settings.

Go to the Live version in GTM and publish the latest version to activate the tag on your website.

That's it! Your Personizely GTM tag is now live on your website!
Updated on: 10/02/2025
Thank you!