How to target visitors by UTM parameters
If you are using UTM tags to track campaigns, you can use the same parameters to target widgets to website visitors coming from particular sources. For example, you can show a widget only to the visitors who have come to the site by clicking a link in your email newsletter or ads campaign.
On the widgets page, click on the pencil button to edit the widget:
In the “Rules” category, click the “Add a Rule” button and choose the “Target” Option from the drop-down menu:
Here you can choose whether you would like to include, or exclude a certain target group from seeing your widget:
Click on the “Create Target” button. Write the target name and click “Create”:
Click on the "Add a filter" button and select "UTM Parameters":
Fill out the necessary fields, and save the target:
You can change and delete targets under the "Target" drop-down menu, and don't forget to save your changes at the top-right corner of the page.
On the widgets page, click on the pencil button to edit the widget:
In the “Rules” category, click the “Add a Rule” button and choose the “Target” Option from the drop-down menu:
Here you can choose whether you would like to include, or exclude a certain target group from seeing your widget:
Click on the “Create Target” button. Write the target name and click “Create”:
Click on the "Add a filter" button and select "UTM Parameters":
Fill out the necessary fields, and save the target:
You can change and delete targets under the "Target" drop-down menu, and don't forget to save your changes at the top-right corner of the page.
Updated on: 04/02/2025
Thank you!