Connect Personizely with MailChimp
Follow the steps below to integrate your list building widget with MailChimp.
- From your Personizely Dashboard, navigate to Settings > Integrations, where you'll see the list of available integrations. Locate MailChimp and click the Connect button on the right:
- You will then be brought to a MailChimp login screen. Enter your credentials and click the login button at the bottom of the screen:
- On the next screen, allow access to your account:
Note: Now you need to choose which list you'd like new subscribers to join.
- In the "Widgets" tab, choose the widget you want to connect to your MailChimp list and click on the pencil to edit it:
- If there is already a subscription form present, click on the pencil to edit it:
- Add an automated action:
- Select the list where you would like the information/emails to be pushed to MailChimp, add the necessary Tags and then press the "Add" button:
Congratulations, you've now set up your Mailchimp sync!
Identifying visitors
In order for Personizely to identify your MailChimp subscriber and evaluate the lists and tags assigned to their profile, a connection needs to be established between them and Personizely.
To recognize someone clicking from your email as a subscriber, you will need to activate "E-commerce link tracking" for each campaign you'd like Personizely to recognize subscribers from.
- Log into your MailChimp account. Choose "Campaigns" from the menu on the left:
- Click on the campaign you'd like to add the tracking to, scroll to the bottom of the page to find "Settings & Tracking" and click on "Edit":
- Check the box beside "E-commerce link tracking" and click "Save":
Note: This process will need to be repeated for each campaign that you'd like Personizely to recognize subscribers from.
Updated on: 11/02/2025
Thank you!