Articles on: Email & Messenger Integrations

Connect Personizely with HubSpot

Follow the steps below to integrate your list building widget with HubSpot.

From your Personizely Dashboard, go to the “Settings” tab:


On the next screen, select the "Integrations" tab:


In the Integrations tab, find HubSpot and click the "Connect" button:


On the new page, select the account that you want to connect and click “Connect Account”:

Choose Account

Confirm that you want to link your accounts and click “Connect App” to give Personizely access to the required information:

Connect App

Congratulations, now your two accounts are connected, and you can sync your contacts between them. To do that, you just need to go through a couple more steps.

From your Personizely Dashboard, go to the Widgets tab, find the Widget you would like to edit and click the pencil button:

Edit Widget

Add a subscription form, or if there is one already click the blue pencil button that shows up when you hover over it:

Edit Element

Click the “Add” button placed under the Automation category, and make the respective choices in the new window:

Add Automation

Save your changes and you are done!


Identifying visitors

In order for Personizely to identify your HubSpot subscribers and sync the custom fields assigned to their profile, a connection needs to be established between them and Personizely.

A query parameter must be added to any outbound links in your outbound emails directed to your website.

You will need to attach the following query parameter to the end of the link: ?hs_cid={{ contact.hs_object_id }}

To do that, go to your HubSpot dashboard, click on Marketing and choose the "Email" option from the drop-down menu:

HubSpot Dashboard

Choose the email you would like to use and click the Edit button:

Email Template

Choose the element to which you want to attach the query:

Choose Element

Adding this to the end of a link will populate the URL with subscriber’s ID when an email is sent.

Now when a subscriber clicks on the link in your email, Personizely will be able to identify the visitor, map him to the subscriber in your HubSpot list and sync its data.

Updated on: 02/02/2022

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