Articles on: Email & Messenger Integrations

Connect Personizely with ActiveCampaign

Follow the steps below to integrate your list building widget with ActiveCampaign.

From your Personizely Dashboard, go to the “Settings” tab:


On the next screen, select the "Integrations" tab:


In the Integrations tab, find ActiveCampaign and click the "Connect" button:

Connect ActiveCampaign

You will then be prompted to enter your API Key associated with ActiveCampaign:


Log into ActiveCampaign. Click on the arrow beside "Settings" and then choose "Development" in the left menu. You will see your API URL and Key in the "API Access" box:

API Access

Enter the API key into the prompt in Personizely and then press the "Connect" button:

Enter API Key

Note: Now you need to choose which list you'd like new subscribers to join.

In the "Widgets" tab, choose the widget you want to connect to your ActiveCampaign list and click on the blue pencil to edit it:

Edit Widget

If there is already a subscription form present, click on the pencil to edit:

Edit Element

Add an automated action:


Select the list where you would like the information/emails to be pushed to ActiveCampaign and then press the "Add" button:

Add to List

Congratulations, you've now set up your ActiveCampaign sync!

Identifying subscribers

In order for Personizely to identify your ActiveCampaign subscribers and sync the custom fields and tags assigned to their profile, a connection needs to be established between them and Personizely.

Currently ActiveCampaign does not provide an option to automatically send the subscriber ID as a parameter when the subscriber clicks through a link added to your email so you'll have to set this up manually.

In order for Personizely to recognize ActiveCampaign subscribers, a query parameter must be added to any outbound links in your outbound emails directed to your website.

You will have to append the following query parameter to the end of the link:

Adding a custom parameter to email links

Adding this to the end of a link will populate the URL with subscriber’s ID when an email is sent. When a new subscriber clicks the link in the confirmation email to confirm their subscription, you can configure ActiveCampaign to send the new subscriber to a custom URL on your website.

For the confirmation URL, add the same ?ac_cid=%CONTACTID% query parameter to the URL.

Confirmation URL

The URL will briefly show the Subscriber ID when the subscriber is redirected to the confirmation page.

Subscriber ID when the subscriber is redirected to the confirmation page

Now when a subscriber clicks on the link in your email, Personizely will be able to identify the visitor, map him to the subscriber in your ActiveCampaign list and sync its data.

Updated on: 03/02/2022

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