Follow the steps below to integrate your list building widget with ActiveCampaign.

First, log into ActiveCampaign to begin the process of accessing your API credentials:

Login into ActiveCampaign

Once you have logged into ActiveCampaign, click on the arrow beside "Settings":


Click "Settings - > Development" in the left menu. You will see your API URL and Key in the "API Access" box:

API Access

Log into your Personizely account. To begin: In your Personizely dashboard, click on the gear button in the top-right corner of your screen:

In the drop-down menu choose and click "Settings":


On the next screen, select the "Integrations" tab:


In the Integrations tab, find ActiveCampaign and click the "Connect" button:

Connect Active Campaign

Add the API URL and API Key from your ActiveCampaign account into the fields provided and click the "Connect" button:

Connect ActiveCampaign

Note: Now you need to choose which list you'd like new subscribers to join.

Click on the "Widgets" tab on the head portion of your screen:


Then, click on the pencil to edit widget:

Edit Widget

If there is already a subscribe form present, click on the pencil to edit:

Edit subscribe form

Add an automated action:


Select the list where you would like the information/emails to be pushed to ActiveCampaign and then press the "Add" button:

Select list

Congratulations, you've now set up your ActiveCampaign sync!

Adding the ActiveCampaign subscriber ID to email links

In order for Personizely to identify your ActiveCampaign subscriber and evaluate the tags and custom fields assigned to their profile, a connection needs to be established between your Subscriber and Personizely.

Currently ActiveCampaign does not provide an option to automatically send the subscriber ID as a "parameter" when the subscriber clicks through a link added to your email. This step will need to be added manually.

In order for Personizely to recognize an ActiveCampaign email subscriber, a "query parameter" must be added to any outbound links in your outbound emails, as well as the thank you page URL new subscribers are directed to when they confirm their subscription.

Adding a custom parameter to email links. For the links added to ActiveCampaign outbound emails, append the following "query parameter" to the end of the link:


Adding a custom parameter to email links

Adding ?ac_cid=%CONTACTID% to the end of a link will populate the subscriber’s ActiveCampaign subscriber ID when an email is sent.

When a subscriber clicks on the link, the subscriber ID is automatically picked up and remembered by Personizely for pageviews specified in your segment conditions.

Query parameter

Adding a custom parameter to a custom confirmation page URL

When a new subscriber clicks the link in the confirmation email to confirm their subscription, you can configure ActiveCampaign to send the new subscriber to a custom URL on your website.

For the confirmation URL, add the same ?ac_cid=%CONTACTID% query parameter to the URL.

Confirmation URL

The URL will briefly show the Subscriber ID when the subscriber is redirected to the confirmation page.

Subscriber ID when the subscriber is redirected to the confirmation page

This will cookie the subscriber when they click on the confirmation link.
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