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# Upsell AOV Increaser™: an upsell widget tutorial

This tutorial will guide you through the setup of the Upsell AOV Increaser™ widget in Personizely. The focus is on increasing the average order value and enhancing customer satisfaction through effective upselling strategies.

### Objectives and Goals
- **Increase Average Order Value:** Encourage customers to consider higher-value products.
- **Enhance Customer Satisfaction:** Offer premium options that add value to their purchase.
- **Key Metrics:** Monitor widget conversion rate, goal conversion rate, and revenue impact.

### Widget Creation Steps
Follow these streamlined steps to create your widget:

1. **Choose Widget Type:** Start by selecting **Cross-sell and upsell** at the initial step.
2. **Offer Type:** At this step, choose **Add to Cart** & Offe type **Upsell**
3. **Trigger Products:** Select the products that trigger the widget when added to the cart.
4. **Offered Products:** Choose the products you wish to upsell.
5. **Discount Configuration:** Select **Do Not Use Discount**.
6. **Widget Type:** Choose the **Popup** type for your widget.
7. **Template Selection:** Pick a template with a vertical layout that aligns with your design vision.
8. **Naming Your Widget:** Use a descriptive naming format like **Upsell AOV increaser - [Device/Location/Target Audience] - (v1)** for easy identification.

### Designing the Widget
The widget consists of a single Upsell offer step:

**Upsell Offer Step**:
- **Text Element**: Use an engaging phrase like “Upgrade to activate savings!”
- **Product Element**:
     *  Layout: Opt for a vertical layout.
     *  Cart Action: Set to Replace, displaying 1 product.
     *  Product Rules: Define product/variant pairs manually. Ensure the “Exclude products already in cart” option is off.
     *  Last Added Product: Enable the feature to display more expensive variants of products added to the cart.

### Widget Display Options
Finalize your widget with the following display settings:

- **Triggers:** Set up the **Add to Cart** trigger as defined in the creation steps.
- **Target:** Exclude visitors involved in other promotions, using UTM parameters, referrer, or widget history for filtering. (if applicable)


Congratulations! The **Upsell AOV Increaser™** widget is now fully configured and ready for launch. Publish it to start engaging with your audience effectively through Personizely!