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# Inspiration – Third-Party Ratings: Test how placing reviews near CTAs vs. in the footer affects conversions

## Overview

**Goal:** Test how the placement of third-party ratings (e.g., Trustpilot or Google reviews) influences customer trust and conversions.  
**Build time:** 4 minutes.  
**Expected impact:** Potential uplift of 5–18% in conversions.  



## Hypothesis
The visibility of trusted third-party ratings can significantly impact user confidence. By testing reviews placed near the call-to-action versus hidden in the footer, we can identify which position builds more trust and drives more conversions.



## Assumptions
* **Trust Signal Visibility:** Placing reviews near CTAs makes them harder to miss and may reassure hesitant buyers.  
* **Footer Blindness:** Content in the footer is often overlooked, reducing the impact of reviews.  
* **Social Proof Effect:** Recognized platforms like Trustpilot or Google lend credibility when shown prominently.  
* **Conversion Impact:** Increased visibility of ratings should lower friction and improve conversions.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_100d5y6.png =800x800)


## Setting up the experiment in Personizely

For a complete step-by-step walkthrough, see [How to create an A/B experiment](https://help.personizely.net/en/article/how-to-create-an-ab-experiment-11075yq/). Once you’ve created the campaign, proceed with the following steps:

1. Open the **Campaign Details**.  
2. Click **Edit in Builder** on the variation.  
3. Apply the review placement changes:  
* **Original (Control):** Keep reviews **in the footer** of the page.  
* **Variation:** Display **Trustpilot or Google reviews near the CTA** (e.g., below the Add to Cart button or signup form).  
* Ensure design consistency and avoid distracting from the CTA.  
4. Save the variation.  
5. Return to the **Campaign Details** and click **Start** to launch the experiment on your website.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/reviews-placement_6f2d91.png)



You’re all set. The experiment will show whether reviews near the CTA or in the footer have a stronger impact on conversions.