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# Inspiration – Test whether inline quantity break toggles lift units per order and AOV

# Inspiration – Test whether inline quantity break toggles lift units per order and AOV

## Overview

**Goal:** Increase AOV by showing simple quantity‑break savings near the quantity selector.  
**Build time:** 5–7 minutes.  
**Expected impact:** 6–15% uplift in units per order and 4–12% increase in AOV.

## Hypothesis

Shoppers often miss tiered savings hidden in tables or banners. A clear, inline toggle (e.g., “Buy 2 save 5% / Buy 3 save 10%”) next to the quantity selector makes the value obvious at the decision point, nudging customers to add more units without feeling pressured.

## Assumptions

* **Visibility Drives Action:** Savings shown at the quantity control outperform distant promo copy.  
* **Choice Architecture:** Predefined tiers reduce mental math and speed decisions.  
* **Trust & Clarity:** Transparent per‑unit pricing and total updates maintain confidence.  
* **Category Fit:** Works best for replenishable/consumable items or multi‑user SaaS seats.

![Example visualization: Inline quantity break toggle near qty selector](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/save-5-percent-on-all-products_impuu3.jpg =800x787)

## Setting up the experiment in Personizely (Content Test)

Run a content A/B test with:
* Control: Standard quantity selector with no tiered savings UI.  
* Variant: Inline toggle/chips showing “Buy 1 / Buy 2 save 5% / Buy 3 save 10%” that updates price totals.

Keep tiers simple (max 2–3), display per‑unit and total, and ensure changes reflect in the cart.

For step‑by‑step setup, see: **How to create an A/B experiment →**  
https://docs.personizely.net/campaigns

**Recommended configuration:**
* Placement: Product page, directly adjacent to the quantity selector and Add to Cart.  
* Targeting: High‑margin or replenishable SKUs; returning users; carts within 60–95% of free‑shipping threshold.  
* Traffic split: 50/50.  
* Goals: Primary = AOV; Secondary = Units per order, Add‑to‑Cart rate, Checkout start.  
* Trigger: Immediate.

**Additional notes:**  
* Be truthful about savings; base discounts on MSRP or current price consistently.  
* If inventory is low, cap tiers dynamically or hide higher tiers to avoid OOS frustration.  
* Avoid stacking with other promotions during the test to isolate impact.  
* On mobile, use horizontal chips; ensure tap targets are large and readable.

This Content Test will show whether surfacing simple, inline quantity breaks at the point of selection increases units per order and overall AOV.