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# Inspiration – Test whether a one‑click size/plan helper reduces decision friction and lifts add‑to‑cart/plan selection

## Overview

**Goal:** Reduce choice paralysis by launching a 2‑step helper that recommends the right size or plan and auto‑selects it.  
**Build time:** 6–8 minutes.  
**Expected impact:** 5–12% uplift in add‑to‑cart/plan selection; lower product/pricing page bounce.

## Hypothesis

When shoppers aren’t sure which size or plan fits their needs, they delay or leave. A concise, two‑question helper surfaced via a “Not sure? Find your size/plan” link removes uncertainty, recommends the best option, and auto‑applies the selection—converting hesitation into action.

## Assumptions

* **Clarity Beats Choice:** Guided recommendations reduce cognitive load and speed decisions.  
* **Context Matters:** Tailoring questions by category or plan tier improves accuracy and trust.  
* **Lightweight UX:** Two steps max; users abandon long quizzes on PDP/pricing pages.  
* **Seamless Handoff:** Auto‑selecting the recommended option prevents backtracking.

![Example visualization: One‑click helper link opening a 2‑step popup](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_kd1db9.png =800x800)

## Setting up the experiment in Personizely (Pop‑up A/B Test)

Run a widget A/B test with:
* Control: Standard page without a native size/plan selector only.  
* Variant: Inline link “Not sure? Find your size/plan” that triggers a 2‑step popup. 


**Recommended configuration:**
* Placement: Link near variant/plan selector; popup centered or side slide‑in on mobile.  
* Targeting: New visitors; users with >15s dwell or who switch variants/plans ≥2 times.  
* Traffic split: 50/50.  
* Goals: Primary = Add‑to‑cart or plan selection; Secondary = Conversion rate
* Trigger: Time - auto‑prompt after inactivity (>20s) with frequency cap. Plus a teaser.

**Additional notes:**  
* Localize units (cm/in, kg/lb) and reflect availability (hide out‑of‑stock sizes).

This Pop‑up A/B Test will show whether a fast, guided helper meaningfully reduces decision anxiety and increases add‑to‑cart or plan selection.