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# Inspiration – Test how layout style impacts browsing and engagement

## Overview

**Goal:** Test how different gallery layouts (carousel vs. grid) influence user engagement and browsing behavior.  
**Build time:** 5 minutes.  
**Expected impact:** Potential uplift of 4–10% in product interaction and conversions.  

## Hypothesis
The way content is visually displayed can shape how users engage with it. By testing a horizontal carousel layout against a classic grid layout, we can identify which layout encourages visitors to explore more products and engage deeper with your catalogue.  

## Assumptions
* **Ease of Exploration:** A grid layout allows quick scanning of multiple items, while a carousel highlights one product at a time and invites interaction through scrolling.  
* **Engagement Style:** Carousels create a dynamic experience, while grids offer a straightforward overview.  
* **Performance:** Carousel layouts can reduce clutter, but may hide content behind user interaction.  
* **Conversion Impact:** The layout that best balances clarity with interaction may lead to higher engagement and conversions.  

![Example visualization: Carousel layout vs. Grid layout](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_1qk2czt.png =800x800)


## Setting up the experiment in Personizely (Template Test)

For a detailed setup guide, see the [Template Experiment tutorial →](https://help.personizely.net/en/article/how-to-create-a-template-experiment-1c90bhs/).  

1. From your **Personizely Dashboard**, go to the **Campaigns** tab and click **Create Campaign**.  
2. In the **Create new campaign** window, select **Template Test**, name your campaign, and define your **hypothesis**.  
3. Choose the page template you want to test. The currently active template will serve as the **control**.  
4. Under the **Variation**, apply your gallery layout changes:  
* **Original (Control):** Use the **Grid layout**, displaying multiple product tiles at once.  
* **Variation:** Switch to a **Carousel layout**, showing fewer items with lateral navigation arrows.  
* Keep product information, styling, and CTAs consistent across both layouts.  
5. Adjust your **Traffic allocation** to decide how visitors are divided between the two layouts.  
6. In the **Goals** section, select actions to track, such as Product Clicks, Add to Cart, or Purchase.  
7. Click **Start** to activate your template test.  

**Additional notes:**  
* Ensure both templates use optimized loading and identical product data sources.  
* Template Tests are ideal for testing full-page layout differences or major design changes.  

You’re all set. The Template Test will help you discover whether your audience prefers browsing through a dynamic carousel or a grid layout for quicker product discovery.