> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.personizely.net/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Inspiration – Product Hero Image vs Video: Test how static banners and autoplay videos affect conversions

##  Overview

**Goal:** Test how different hero formats (static image vs. autoplay video) influence engagement and conversions.  
**Build time:** 5 minutes.  
**Expected impact:** Potential uplift of 3–12% in engagement or conversions.  



## Hypothesis
The choice between a static hero image and an autoplay hero video can shape first impressions and user engagement. Testing both formats reveals which medium better communicates value and drives conversions.



## Assumptions
* **Attention Capture:** Video may draw more focus, while an image loads faster and provides instant clarity.  
* **Message Delivery:** A video can communicate complex ideas, while a static image delivers a simpler, immediate message.  
* **User Experience:** Some visitors may find autoplay videos distracting; others may find them more engaging.  
* **Conversion Impact:** The hero element sets the tone of the page, so differences in format may directly affect conversions.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_11hrdy8.png =800x800)



## Setting up the experiment in Personizely

For a complete step-by-step walkthrough, see [How to create an A/B experiment](https://help.personizely.net/en/article/how-to-create-an-ab-experiment-11075yq/). Once you’ve created the campaign, proceed with the following steps:

1. Open the **Campaign Details**.  
2. Click **Edit in Builder** on the variation.  
3. Apply the hero changes:  
* Replace the static **hero image** with a **30s autoplay video**, or vice versa.  
* Ensure the **headline and CTA** remain identical across both versions.  
* Optimize media size for performance (fast-loading image or compressed video).  
4. Save the variation.  
5. Return to the **Campaign Details** and click **Start** to launch the experiment on your website.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/screenshot-at-sep-22-10-57-52_co54wj.png)



You’re all set. The experiment will help you determine whether a static hero image or an autoplay hero video is more effective for your audience.