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# Inspiration – Homepage Hero Image vs Video: Test how homepage visuals affect conversions

## Overview

**Goal:** Test how different hero formats (static image vs. autoplay video) on the homepage influence engagement and conversions.  
**Build time:** 5 minutes.  
**Expected impact:** Potential uplift of 3–12% in conversions.  



## Hypothesis
The hero section is the first element visitors see on the homepage, making it critical for engagement. By testing a static hero image against an autoplay hero video, we can determine which medium better communicates value and drives conversions.



## Assumptions
* **Attention Capture:** Video may draw more focus, while an image loads instantly and provides immediate clarity.  
* **Message Delivery:** A video can convey complex ideas, while an image delivers a direct message at a glance.  
* **User Experience:** Some visitors may find autoplay video engaging, others may see it as distracting or heavy to load.  
* **Conversion Impact:** The hero sets the tone of the homepage, so its format can directly influence conversions.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_1glzwmp.png =800x800)


## Setting up the experiment in Personizely

For a complete step-by-step walkthrough, see [How to create an A/B experiment](https://help.personizely.net/en/article/how-to-create-an-ab-experiment-11075yq/). Once you’ve created the campaign, proceed with the following steps:

1. Open the **Campaign Details**.  
2. Click **Edit in Builder** on the variation.  
3. Apply the hero changes:  
* **Original (Control):** Keep the static hero image.  
* **Variation:** Replace the hero with a **video or gif**.  
* Ensure the **headline and CTA** remain identical across both versions.  
* Optimize image or video size to balance loading speed and quality.  
4. Save the variation.  
5. Return to the **Campaign Details** and click **Start** to launch the experiment on your website.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/screenshot-at-sep-22-11-24-18_1pz3t23.png)



You’re all set. The experiment will help you discover whether a static hero image or an autoplay hero video is more effective at engaging visitors and driving conversions.