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# Inspiration – Discount Display: Test how limited-time offers vs. strikethrough pricing affect conversions

## Overview

**Goal:** Test how different discount displays (limited-time text vs. strikethrough pricing) influence purchase behaviour.  
**Build time:** 3 minutes.  
**Expected impact:** Potential uplift of 4–15% in conversions.  



## Hypothesis
The way a discount is displayed can change how customers perceive urgency and value. By comparing a “20% OFF Today Only” message with a strikethrough of the original price, we can identify which method is more effective in motivating purchases.



## Assumptions
* **Urgency Effect:** Time-sensitive text (e.g., “Today Only”) may trigger faster decision-making.  
* **Value Clarity:** Strikethrough pricing provides a clear before-and-after reference, making the discount tangible.  
* **Customer Segments:** Some customers react more to urgency, others to visible savings.  
* **Conversion Impact:** Highlighting savings in the right way reduces hesitation and increases completed purchases.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/image_ikhooq.png =800x800)


## Setting up the experiment in Personizely

For a complete step-by-step walkthrough, see [How to create an A/B experiment](https://help.personizely.net/en/article/how-to-create-an-ab-experiment-11075yq/). Once you’ve created the campaign, proceed with the following steps:

1. Open the **Campaign Details**.  
2. Click **Edit in Builder** on the variation.  
3. Apply the discount display changes:  
* **Original (Control):** Show the **strikethrough original price** followed by the discounted price.  
* **Variation:** Add a **text element** with “20% OFF Today Only” near the price or CTA.  
* Keep layout, colors, and CTAs identical between both versions.  
4. Save the variation.  
5. Return to the **Campaign Details** and click **Start** to launch the experiment on your website.  

![](https://storage.crisp.chat/users/helpdesk/website/-/3/0/a/0/30a06a2316be0a00/screenshot-at-sep-22-11-14-35_ia4dr2.png)



You’re all set. The experiment will help you discover whether urgency-driven messaging or visible price comparison leads to more conversions.