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# Cross-sell Maximizator™: a cross-sell widget tutorial

This tutorial is designed to help you set up and optimize the Cross-sell Maximizator™ widget in Personizely. The focus is on increasing average order value, enhancing customer satisfaction, and streamlining the checkout process.

### Objectives and Goals
- **Boost Average Order Value:** Encourage customers to explore and purchase additional products.
- **Enhance Customer Satisfaction:** Provide relevant product recommendations.
- **Streamline Checkout Process:** Minimize clicks to checkout for a smoother customer journey.
- **Key Metrics:** Monitor widget conversion rate, goal conversion rate, and additional revenue generated.

### Widget Creation Steps
Follow these streamlined steps to create your widget:

1. **Choose Widget Type:** Start by selecting **Cross-Sell** at the initial step.
2. **Offer Type:** At this step, choose **Add to Cart**.
3. **Trigger Products:** Select the products that trigger the widget when added to the cart.
4. **Offered Products:** Choose the products you wish to cross-sell.
5. **Discount Configuration:** Select **Do Not Use Discount**.
6. **Widget Type:** Choose the **Popup** type for your widget.
7. **Template Selection:** Pick a template with a vertical layout that aligns with your design vision.
8. **Naming Your Widget:** Use a descriptive naming format like **Cross-Sell Maximizator - [Device/Location/Target Audience] - (v1)** for easy identification.

### Designing the Widget
The widget consists of a single Cross-Sell offer step:

- **Cross-Sell Offer**
   - **Text Element:** Use engaging text like "This product goes well with…".
   - **Product Element:** Display selected products from the Offered Products step.
   - **Product Rules:** Fine-tune which products appear based on cart additions.  Or use the Recommended products option using Shopify’s algorithm for automated recommendations.
   - **Optimization:** Ensure the product element excludes items already in the cart.

### Widget Display Options
Finalize your widget with the following display settings:

- **Triggers:** Set up the **Add to Cart** trigger as defined in the creation steps.
- **Target:** Exclude visitors involved in other promotions, using UTM parameters, referrer, or widget history for filtering. (if applicable)


Congratulations! The **Cross-sell Maximizator™** widget is now fully configured and ready for launch. Publish it to start engaging with your audience effectively through Personizely!