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# Cross-sell Free Shipping Unlocker™: a cross-sell widget tutorial

This tutorial will guide you through setting up the Cross-sell Free Shipping Unlocker™ widget in Personizely. The widget is designed to increase average order value, grow revenue, and boost order completion rates by offering cross-sell opportunities tied to a free shipping incentive.

### Objectives and Goals
- **Boost Average Order Value:** Encourage additional purchases with cross-selling.
- **Grow Revenue:** Increase overall sales through strategic product placement.
- **Enhance Order Completion Rates:** Leverage free shipping offers to finalize more purchases.
- **Key Metrics:** Monitor widget conversion rate, goal conversion rate, and both direct and extra revenue.

### Widget Creation Steps
Follow these streamlined steps to create your widget:

1. **Choose Widget Type:** Begin by selecting **Cross-sell and upsell** as your widget category.
2. **Offer Type:** Opt for **Checkout** in this step.
3. **Trigger Products:** Identify and select the products that, upon being added to the cart, will activate the widget.
4. **Offered Products:** Curate a selection of products you aim to cross-sell.
5. **Discount Configuration:** Choose **Do Not Use Discount** to emphasize the free shipping incentive.
6. **Widget Type:** Opt for the **Popup** style for your widget.
7. **Template Selection:** Select a template featuring a vertical layout that matches your store's aesthetics.
8. **Naming Your Widget:** Give your widget a descriptive name, such as **Cross-Sell Free Shipping Unlocker - [Device/Location/Target Audience] - (v1)**, for straightforward identification.

### Designing the Widget
Configure the widget for an effective cross-sell offer:

**Cross-Sell Offer:**
   - **Cart Progress Element:** Include a message like “Spend {amount} more to get free shipping to your country”.
   - **Product Element:** Display 3 products, preferably in the $5 to $10 range. (_varies based on store and inventory_).
   - **Product Rules (Recommended):** Manually set rules based on cart contents for maximum relevance.
   - **Product Recommendations:** Utilize Shopify’s algorithm for automated suggestions, if applicable.
   - **Static Product Selection:** Ideal for smaller stores with limited product range.
   - Ensure to exclude products already in the cart for better performance.

### Widget Display Options
Finalize your widget with these targeting and display settings:

**Targeting:**
   - Show to visitors whose cart value is less than the specified free shipping amount. (_Cart Value filter_)
   - Target visitors from locations matching the free shipping threshold. (_Location filter_)
**Trigger:**
   - Proceeding to Checkout
**Frequency:**
   - Pause for the current session once closed.


Your **Cross-sell Free Shipping Unlocker™ **widget is now fully configured and ready for launch. Publish it to start engaging with your audience effectively through Personizely!